https://doi.org/10.1108/00220411311300093 Download as .
Researchers are busy people and so it is imperative that research articles are quick and easy to read.
For this reason papers generally follow a standard structure which allows readers to easily find the information they are looking for.
What is the most important message from your research? Keep in mind that your published research will be available in academic journals all over the world.
This means that people of different languages will read it.