Advocare Business Plan

Advocare Business Plan-71
And while the company claims its primary objective is selling products, many of its distributors tell a different story.ESPN interviewed more than 30 current and former salespeople, the vast majority of whom said their focus, and the focus of their superiors, was on recruiting other distributors."He loved this industry and was very passionate about having quality nutrition personally, and he just thought it was a real need for our country."Advo Care is a company that sells energy drinks, shakes and supplements directly to consumers, via a model called multilevel marketing.

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As well as strategic governance, the Board works closely with the team at Advocare to facilitate special projects and events, and actively engages team members in strategic planning.

ne weekend in early 2013, thousands of people trekked to the Fort Worth Convention Center in Texas, gathering to celebrate a company that promised to liberate them from the drudgery of their 9-to-5 lives.

"Because of you, we're gonna make Advo Care a household name! Today, the company boasts an army of 640,000 salespeople, up from 97,000 in 2010.

These independent distributors sell energy drinks, shakes and supplements directly to consumers.

These new members, many of whom are drawn to the business' strong religious culture or convinced of its credibility by its ties to the sports world, infuse the company with new funds -- money that ultimately flows up to the powerful people who walk the stage at Success School.

Chavez, who lives in Sierra Vista, Arizona, sat in the crowd when Brees spoke three years ago.

He had hosted innumerable parties in his living room, handing out samples to reluctant attendees, and printed business cards with Brees' face on them.

He barely broke even -- but he kept at it, convinced that someday he would be the one on Advo Care's stage."You're always chasing the dream," he says.

They cheered through countless inspirational speeches, pounding energy drinks and pumping their fists as higher-ranking members spoke about how they had turned their lives around with the help of Advo Care, which is short for Advocates Who Care.

For three days, teams of Advo Care members in matching T-shirts swarmed the concourse, taking photos with the company mascot (a generic superhero) and buying armloads of Advo Care gear. The event was called Success School, but it didn't feel like an educational seminar, according to members who were there. The weekend's biggest applause was reserved for Advo Care's national spokesman: Drew Brees.


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