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This is seen most notably with the mystery of the missing milk.
The key to Squealer’s talent as a propaganda machine for Napoleon lies in his ability to manipulate language to suit the particular demands of his audience and the specific situation itself.
When he wants to hide his intentions or the truth, he uses overly complex words and ideas that intimidate the other animals and make them feel intellectually unequipped to join in the discussion.
Squealer’s masterful language manipulations result in a state of mind for the other animals that bolsters George Orwell’s statement that “the result of preaching totalitarian doctrines is to weaken the instinct by which free peoples know what is or is not dangerous” (“Freedom”).
Although the farm animals are ostensibly free from the abuse of Mr.
He employs this tactic late in the novel in a key instance of propaganda and manipulation when he teaches the sheep the phrase “‘Four legs good, two legs better'” (51) so that they might cry it out at the appropriate moment to silence any dissent that might arise from the other animals when they see the pigs walking upright in direct contradiction to the original maxim of Animalism “Four legs good, two legs bad” (12).
Clearly, Squealer is a master at orchestrating events so that they turn in the pigs’ favor, for the sheep bleat out their simple refrain at the exact moment when the brow-beaten, brainwashed animals might have spoken out, “as though at a signal” (51).
One example of this is Squealer’s reference to “tactics” (22) in explaining that Napoleon had been behind the decision to build a windmill all along.
This contradicts his earlier explanation of the issue, but it is no matter for the other animals don’t understand what he means anyway.
Although the animals should know better, they accept Squealer’s version of the truth because it is easier than thinking for themselves.
To think independently means to confront possibly ugly truths and be forced to do something about them–few of the animals are bright enough or strong enough to deal with such a burden. Napoleon is always right.’ Those were his very last words, comrades” (37).