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- is at the heart of the strategic planning process, it can only be considered usefully in the context of the other two.
The purpose of strategic planning is to set your overall goals for your business and to develop a plan to achieve them.
It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.
The difference between strategic planning and writing a business plan The process of strategic planning is about determining the direction in which you want to take your business.
It involves setting out your overall goals for your business.
So you need to make sure that you conduct as thorough as possible an analysis of both your business and your market.
There is a range of strategic models that you can use to help you structure your analysis here.
A strategic plan needs to be realistically achievable.
As with any business activity, the strategic planning process itself needs to be carefully managed.
But don't neglect the outcome - it's also important to make sure you capture the results in a strategic planning document that communicates clearly to everyone in your business what your top-level objectives are.
Such a document should: Strategic planning is about positioning your business as effectively as possible in the marketplace.