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Executive Summary IT-Advisers seeks funding for a new information technology (IT) and consulting company specializing in the marketing of high technology and IT-products in international markets.
Its founders are former marketers of consulting services, application software, mobile and smart-phone apps, cloud-based applications and market research, all in international markets.
What will motivate customers to switch to your product and/or service?
How would you describe a typical customer for your product and/or service?
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If your plan is designed to help you get a bank loan, equity loan or credit card funding, include the information about the amount, type, and purpose of the funds you are seeking. The Offer to Target Customers What does your product and/or service do?
What benefits make your offer unique, or just different?