Business Plan Goals

However, you should conduct an analysis to ensure the market size is growing (if not, you might want to diversify), and to help identify new opportunities for growth.

However, you should conduct an analysis to ensure the market size is growing (if not, you might want to diversify), and to help identify new opportunities for growth.Section 9: Competitive Analysis & Advantage Similarly to your industry analysis, your competitive analysis doesn’t have to be a thorough report listing every detail about every competitor.

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Section 1: Executive Summary The Executive Summary of your strategic plan should be completed last, and this section merely summarizes each of the other sections of your plan.

The Executive Summary is important since it will help other key constituents, such as employees, advisors, and investors, quickly understand and support your plan.

Section 7: Target Customers In this section of your strategic plan, you will identify the wants and needs of each of your target customer groups.

This is important in focusing your marketing efforts and getting a higher return on investment on your advertising expenditures.

It also helps you identify which strengths you must develop in the near future to improve your company.

Section 5: Goals Setting and achieving goals is the hallmark of successful companies and is a critical element of your strategic plan.

A strategic plan is a roadmap to grow your business.

To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your strategic plan.

So, it’s critical to identify the KPIs you will track in your business and list them in this section of your strategic plan.

Click “next page” below for sections 7 to 13 of your strategic plan or here for the proven strategic plan template.