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Investors expect to see a breakdown of how you plan to spend their money in the first year, as well as a comparison of the anticipated costs and projected revenue.There are a few major elements you should be sure to include in this section.1.Identify specific tactics you will rely on before and after the restaurant is operational.
Investors will want to understand what can make customers choose your restaurant over your competitors.
The marketing section explains your marketing strategy and how you plan to promote the restaurant both before and after opening.
Competitive Analysis What other businesses are in the proposed area?
This section should explain the existing competitive landscape: Share the number of other restaurants in the area, paying particular attention to restaurants with similar concepts.
Compare the existing market conditions to your intended target market.
Potential restaurant investors will look at this section of the business plan carefully to make sure that the market in the proposed location aligns with the ideal customer profile.3.
Location Analysis In most cases, aspiring restaurant owners don’t have a specific location selected before they create and pitch the business plan, so focus on the general area or city you plan to open the restaurant and why you chose that specific area.
Be sure to include things like growth of the local economy, major citywide events, and infrastructure projects nearby.
The company overview introduces information about the ownership structure, location, and business concept.
Outline the vision for the customer's experience. Identify the service style, design, layout, theme, and all the unique aspects of your restaurant.