A real estate business plan is a document that explains an agency’s origin, mission, and goals.This plan offers a clear direction to partners and employees on how the company will become profitable.
To determine your market segmentation, ask yourself these questions: Write a two- to three-sentence statement for your real estate business plan that establishes your exact market segmentation.
Below, we carry the New Orleans example forward with information on targeted home types, cost, and demographics.
To help you determine your target audience and farm area, select the ZIP codes you would like to work in, and then research public record data on home value increases and decreases in this area, as well as the number of homes that have been taken off the market, and the number of homes that have been bought or sold.
Begin by choosing three to five ZIP codes on which you would like to focus.
To market to a brokerage’s target audience effectively, brokers must first outline all demographic information of that audience.
To do so, consider the age, income, education, marital status, family status, and employment of the residents in your desired farm area.
Establishing a market segmentation defines what type of buyer your real estate company will target as clients.
To create your marketing segmentation, consider opportunities afforded by focusing on residential and/or commercial properties, rentals and/or sale, and home types.
Bold Leads saves agents and brokers time and stress by filling their sales funnel with exclusive, zip code-specific leads.
Click here to find out if your farm area is available.