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The interior design of the building will focus on projecting a relaxed atmosphere.
As the fad of coffee houses fades, Coffee Circus will be able to change to a full course restaurant or whatever the situation calls for.
The advertising and promotion will take a number of avenues.
Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs.
A PA system will be installed so that the music and entertainment can be heard throughout. There will be nightly entertainment featuring acoustic jazz, blues and folk music.
Coffee Circus is also marketing itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle.
The interest by consumers in the coffee house industry is sweeping the country.The total needed capital for Coffee Circus is ,900.Owner's cash contribution is ,000 and other investors and family members is ,000.For businesses in the area, menus will be distributed and ordering will be available by fax.A customer mailing list will be developed with a calendar of events being mailed on a monthly basis.This document is intended to outline the start-up of the business known as Coffee Circus. The goals of the business are to provide a substantial income and to create a business and working environment where both the customer and employee are treated with dignity and respect.The specific goals of the business are: Profit - personal income in excess of ,000 per year within three years Clientele - create a base clientele of persons who live and work in the area.The amount needed in loans is ,800 for equipment, ,000 for remodeling, and ,000 for operations. Overall management will be the responsibility of the owner.The owner brings to the business over 20 years of business experience including over five years in restaurant management and five years in directing a multifaceted non-profit housing program.Since Coffee Circus will be the first union restaurant in the state, ads will be placed in all of the union newsletters.Ads will also be placed in the target areas of the Burns' Grocery, and the local neighborhood newsletters.