Executive Business Plan

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Think of the Executive Summary as the business plan's own "personality" if you will.

A personality is a guiding core that determines how and what to expect in your interactions with the individual or company.

First impressions count when it comes to your business plan.

The Executive Summary is also perhaps the most detailed "sales oriented" business presentation you will make in everyday business interactions.

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In a similar way, a businessman reading the Executive Summary should be able to make reasonable calculations as to what to expect when he interacts with you, the primary representative of this personality or company.

When you sit face to face interviewing a person, you get a good feel for their personality.

The problem you are immediately faced with is that often you will not have the opportunity to alternate your soft and hard sell pitches because you will not necessarily be face to face with your banker or investor on the first contact or presentation of your business plan.

Since paper cannot talk and is not as innately interesting as people usually are when sitting across from you, your dilemma becomes how to sell the bank or investor representative on your company without the luxury of getting to soften him up.