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However, while having money is certainly helpful, it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results.The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.
Another way to generate leads is to integrate an email sign up on your site for people to learn more about your product and get a demo.
Once you’ve grown your contact lists, you can start segmenting these lists into different categories and creating automated email workflows to turn leads into actual customers.
Many startup founders may be under the assumption that they need to “do marketing,” but don’t have a clear idea of what that even means or why they are actually doing it.
This approach to marketing is not only ineffective but also leads to wasted time, energy and resources.
Once you’ve identified your keywords, you’ll be able to create new content around them as well as optimize the content you already have.
With that being said, you can’t just fill your website with keywords and expect to generate results.Internal links can help you reduce the rate of people coming to your site and leaving right away, which signals to Google that the content is good and people are actually engaging with it.Product launches are an effective way to create awareness around your product and obtain customers.With that said, knowing how to get started can be challenging, particularly if you are not a marketing expert. For a startup founder, marketing is about understanding your target audience and figuring out how to promote your product or service to that audience in order to turn them into customers.In other words, understanding who would actually want your product and then figuring out how to get them to pay for it.There are a number of SEO best practices for your startup’s website that you can put into place early on and don’t require expert knowledge.“Good” SEO primarily comes down to a few key things: content quality, how long users engage with your content, user experience, and how easy it is to access your content.You should build a strategy around your email content to ensure that it is strong, consistent, and compliant with email laws and best practices.Think about subject lines, length of your emails, tone, and visual style, and what images and links you want to use.Having a marketing strategy in place can also be important for fundraising.If your plan is to build your product and hope that people come to it on their own, that probably won’t impress investors.