Unfortunately, most starting or “indie” artists try to make a push with only their art, and the business part can be a crushing blow, causing them to feel burned out.
Starting as an indie artist myself, I worked hard, had some luck, and my accomplishments led to me serving as a consultant to many successful entertainment artists and companies.
To be successful in business, any business, you need to be business savvy.
If you want to be a working artist, you need to be as smart as any business person in a meeting, or at least smart enough to hire the smartest person in the room.
Be able to calculate your expenses, know how much to sell to cover your costs, and make sure your mark-up is normal.
Many artists follow the average value when selling a product, while some are delusional about the product’s value.
Set yourself up for success and also control your own destiny without investors trying to nudge into your art.
If you need to get additional money for studio time or a film, do it like a good business person. There are many types of investors and bank options available. They will be able to steer you in the right direction.
Setting up a profitable studio arrangement, or producing your music at home will allow you to keep costs low, hence passing on the savings.
If someone wants to play “Let’s Make A Deal”, then be a great salesman: “I see you really are a fan and want some of my music to share, and I would love to help you out, so I can give you a digital download card for , and I’ll even sign it for you!