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This involves considering a strategic combination of actor bonds, resources ties and activities links that will connect the synergy between the capacities of both past and present nodes in the network to help overcome barriers in the innovation process for microenterprises.The notion of business-to-business relationships and networks attracts increasing attention among marketing researchers.
On this page you find some more recent dissertations, published by IMP members in the 2000s.
Abstract The emergent nature of the innovation process has always rendered it an elusive subject of study.
Nonetheless, academics remained undeterred in their attempts to articulate the innovation process in academics terms as attested by the growing amount of research on the topic.
Second, too little empirical attention has been given to tools for strategizing in business relationships and networks, despite tools being a significant part of managerial life as an empirical phenomenon.
The purpose of this Ph D thesis is to provide a starting point to address strategy tools, conceptually and empirically, within the IMP approach to strategizing focusing on two questions: (1) Which types of tools for strategizing in business relationships have been conceptualized and discussed in the IMP literature, and (2) How do managers use tools when strategizing in business relationships?However, the challenges faced by microenterprises can differ in scope from those of the general population of SMEs, in particular by having an emphasis on the importance of external actor bonds, resources ties and activity links during their innovation process.This thesis examined the interaction aspect of innovating microenterprises that are seen to be renewing the mature industry landscape.Fourth, this thesis also contributes by suggesting a six-part typology of interactive strategizing categories where two additional strategizing configurations to the literature are being discussed.Finally, taking a broader perspective, this thesis has also taken steps to broaden the interpretation of strategy tool uses by proposing a tools-in-interaction matrix, which discusses an additional dimension further to the thinking of strategy tool uses in systematic and experimental ways - that of using tools proactively and reactively in interactive contexts.This is due to a realization that value is not only related to the transaction of products for price, but is being created through interaction between firms that work together.Realizing that value creation is far more complex and challenging than just products for price, has made the concept of relationship value a popular and important topic.Set in the context of the food industry which have been viewed as traditional and having low levels of innovation, the innovation process of these Swedish microenterprises are examined through how they address the barriers to innovation each in their own way, utilizing and developing capacities through interaction in the network.Findings suggest that recommendations for microenterprises to build up the networks to gain access to external resources should be accompanied by an awareness of the types and quality of external resources and an on-going evaluation of the capacities that microenterprises have and continue to develop during the innovation process.Various aspects of networks and relationships have been studied, including the challenges and possibilities arising when firms engage in collaborative relationships.One of the main challenges concerns the issue of creating, delivering and capturing value.