Questions To Ask When Developing A Case Study

Example: Psycho-graphic or life style questions are also included in the template files.

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Survey Example: For this type of question, it is important to consider including an "other" category as there may be other avenues by which the person first heard about your site that you might have overlooked.

You may also want to use dichotomous questions to separate respondents or branch into groups of those who "have purchased" and those who "have not yet purchased" your products or services.

Once separated, different questions can be asked of each of these groups.

Create Free Surveys with Ready-made Question Types Get Your Free Account Now Demographic data helps you paint a more accurate picture of the group of persons you are trying to understand.

And by better understanding the type of people who use or are likely to use your product, you can allocate promotional resources to reach these people, in a more cost effective manner.

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