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The main idea, thesis, opinion, or belief of an argument that the author must prove.
Variations: There are almost endless possible variations of this assignment.
Carroll notes that it can be useful to examine the rhetoric in commercials, ads, facebook, political cartoons, wikipedia entries, scholarly articles, bar graphs, op-eds, youtube videos and more. I use student movies, Super Bowl commercials and scenes from the Lincoln movie. One of my favorite commercials are this pair of Budweiser ads from the 2013 Super Bowl: “Brotherhood” Jqzd Or4Ok Chrzanowska builds her implied arguments about immigration policy and social injustice by combining only four elements: a few text cards, her mother’s edited voiceover narration, a piano soundtrack, and a slide show of family photos– many taken at national landmarks in Washington D. Scaffolding: I use this assignment to review concepts in rhetoric and to build toward student’s creation of their own movie essays. Briefcases: Steps toward Rhetorical Analysis.” Writing Spaces: Readings On Writing, Volume One.
The warrant is the assumption that makes the claim seem plausible.
More specifically, warrants are the beliefs, values, inferences and/or experiences that the writers/speakers assume they share with the audience.
If the audience doesn’t share the writers'/speakers' assumptions within the text, the argument will not be effective.
The elements of the rhetorical situation interact with and influence one another.
The reason for communicating; the expected or intended outcome.
The delivery method, which varies by type of text: The time, place, public conversations surrounding the text during its original generation and delivery; the text may also be analyzed within a different context such as how an historical text would be received by its audience today.
One good alternate reading is Stuart Hirschberg’s “The Rhetoric of Advertising.” Tip From Past Classroom Uses: I often do this class exercise more than once across the semester. 5) Other elements to consider, like visual elements, ethical approaches and sufficient information (55).
In my version, we read Carroll and then discuss the she raises and explains, including: 1) What is the context? 2) Lloyd Bitzer’s exigence/problem/purpose, (48) intended/unintended audience and their ability to address the problem (49) and constraints (49). Then, we use some of those lenses to review a Super Bowl commercial or a student movie essay.