Contrary to popular belief, a marketing plan is not a effort destined to sit in a binder on your desk.On the contrary, it should be updated on a regular basis to reflect the changing needs of your business and customers.You need to look at how your company's main skills can be used to take advantage of these opportunities.
Here you want to demonstrate that you know your customers inside and out, including their expectations and their whims.
Your profile should include basic demographic portraits that paint a clear profile of your clients.
Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure?
Ask yourself why they would buy your product or service. These insights will help you develop a product or service that outshines the competition.
BDC Advisory Services can help you design a plan customized to your company’s needs.
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals.
Opportunities are ways for your business to grow and be more profitable.
These can include seeking new markets, managing technological change or addressing new consumer trends.
A marketing plan without financials has little clout.
Financials can also be included in a general business plan.