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The next step is to outline your ideal customer as well as the actual and potential size of your market.
Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.
Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.
Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.
Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.
In love with the outdoors, they want to enjoy the beauty and serenity of nature their own backyard—but don’t have the time or skill to do it for themselves.
Market research shows the opportunity for Landscape Inc.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.The same is true with your market analysis when you estimate its size and monetary value.Spend some time thinking about what sets you apart.If your idea is truly novel, be prepared to explain the customer pain points you see your business solving.