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We are also under pressure to improve our understanding of the direct-connect Internet and related communications.Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.Neither owns more than 15%, but both are active participants in management decisions.
We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.
Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.We will not be able to compete in any effective way with the chains using boxes or products as appliances.We need to offer a real alliance that feels personal.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.It also provides a step-by-step plan for improving our sales, gross margin, and profitability.Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.We must also sell the service and charge for it separately.In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.We haven't had much success in selling service contracts. (add relevant information) The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients.