What Is The Thesis Of Mcdonaldization Of Society

The process of Mc Donaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world" (Ritzer 1993:1). "Critical Theory, Max Weber, and the Dialectics of Domination," in _A Weber-Marx Dialogue_ editors, Robert J. Education is now a form of Mcdonaldization, the education system is now set up in a way whereas students are in at a certain age and out before or by the time they turn eighteen.

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The process affects all aspects of our everyday life.

Ritzer suggests that in the later part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.

In today’s present society is the concept of Mc Donaldization in gaining consideration in different aspects such as a culture. Ritzer, George (1993; revised edition 1996) _The Mc Donaldization of Society_. Taylor, Stephen, Sheena Smith, and Phil Lyon (1998) "Mc Donaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution?

The cultural version of a Mc Donaldization thesis is a comparatively recent idea of the world wide homogenization of cultures. " in Alfino, et al Rinehart, Jane, "It May Be Polar Night of Icy Darkness, But Feminists are Building a Fire," (1998) in Alfino, et al Kellner, Douglas (1985). Lawrence : University Press of Kansas: 89-116 Ritzer, George .

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There are four primary concepts of Mc Donaldization: Efficiency – the optimal method for accomplishing a task.

In the text of the reader, Ritzer has a very specific meaning of "efficiency", for example; for Mc Donald's customers, it is the fastest way to get from being hungry to being full.


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