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First of all, you tend to have servers rather than bartenders, since in most wine bars there is not much in the way of mixed drinks.Don’t be fooled however, the servers must be every bit as knowledgeable as a bartender.
Follow these tips to make sure you’re making the most of every customer. If you choose to promote to college kids jumping on the wine train, you’ll have no trouble selling cheap wines at beer prices.
To pour more of your top rack wines, market to those who are used to paying more than $12 a bottle.
One of the difficulties when you are trying to figure out how to start a wine bar, is hiring the right kind of staff.
Everyone from bartenders to wait persons are a little bit different for a wine bar.
One of the most common places to start a wine bar is near wineries.
Some of the most successful wine bars are those associated with a winery such as in Wine Country. Wine-bars also tend to do well near arts districts where they can cater to the same kind of sophisticated clientele.Part of what you will have to examine carefully is whether the location where you are planning your wine bar is capable of sustaining such an enterprise.If the location already has wine bars or other similar kinds of sophisticated bars (such as martini lounges for example) examine their performance and see if the area will support another similar bar.Owning a wine bar is a little bit like running a college department—you have to find people who are not only pleasant but that can really help your clientele to learn and appreciate wines.They have to present themselves well, be intelligent enough to interact with your clients while also knowing their wines, and they must also be salespeople selling new wines.For many, drinking wine is about the 360-degree experience.This restaurant customer experience might include providing a picturesque view, making them feel like they are on vacation, and of course any free pours that are handed out.Everything from the look of the wine bar to the way wines are poured play into this, and if any of it is lackluster, a wine bar will fail to connect.For this reason you must make sure that you are ready to commit fully to the world of wine, before you even begin creating your wine bar business plan.Visit these establishment on a couple of different nights and take note of the clientele and anything else that may seem relevant.Unlike pubs and some other kinds of establishments, wine bars are rarely just walk-in kinds of places.