Wipro Sap Case Studies

This approach enables us to deliver end-to-end transformation for companies by using the right tools and solutions in order to complement the skills, data, and business models that a company already has.

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We see Mar Tech as just one facet in the digital transformation playbook, and we help our clients to integrate Mar Tech to their larger digital transformation strategies rather than simply plug these technologies in marketing efforts.

Through investments in strategic marketing services such as Harte Hanks, and in next-generation customer data solutions such as Opera Solutions’ Signal Hub Platform, an advanced big data analytics and machine learning platform that enables clients to deliver contextually relevant and personalized customer experiences, Wipro continues to proactively position itself as a leader in Mar Tech. Which industries are best suited to benefit from Wipro’s marketing technology products?

Sooner or later, these types of technologies will be integrated into Mar Tech strategies, so keeping up with the latest innovations is critical.

Given the changing dynamic of marketing technology landscape, where do you see Wipro fitting into a modern global CMO’s stack?

How should organizations aim to become high-velocity, customer-centric entities?

To what extent would automation enable such companies to achieve their objectives?

Tell us about your role at Wipro and how you got here. I lead Mar Tech and e Commerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation.

I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver.

What role does Wipro play in this play of Mar Tech?

Contextual Marketing is all about being relevant and personal in the moment, and Mar Tech is allowing it to evolve and help companies to adapt from a system-centric approach to a customer-centric approach.

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